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The Importance of Anchor Text in Back-links

April 17, 2014Advanced SEO Techniques, Online marketing, SEO

Back links being an important part of the search engine algorithm, help to get huge referral traffic in a web site. Therefore, the importance of an anchor text in the back link can not be ignored. When we start a linking system, we must use suitable keywords in the anchor text, which one would be able to click and expand to reach the desired website.

Most probably the company name is used as the anchor text. However, the text doesn't provide any kind of description of the company. But the anchor text plays an important role for the branding purpose

Although, most people link just the name of the company in anchor text, a professional would advise linking the niche of the brand along with the name in order to drive much more traffic to the corporate site.

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