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Google now discounts all reciprocal links

April 17, 2014Advanced SEO Techniques, Business advice, SEO

Linking strategies have been remaining in the foreground of marketing strategies these days. However, due to the emergence of the new sources of marketing strategies and techniques, the linking strategies are also undergoing various changes only for the betterment. The algorithms are now altered in a more secure manner to avoid the identity crisis of two or more parties exchanging the inbound links. This improvement in the linking techniques ultimately results in the better quality of Google's original links.

This reciprocal linking is a mutual agreement that promotes people's content with the ultimate goal of promoting one's own. However, Google doesn't really seem to promote this reciprocal linking system. In fact , it now also identifies three-way linking systems.

Inbound linking is different from reciprocal linking and the former is not advised to be centered around the latter. On the contrary one should focus on creating unique and quality content where the links would appear in a natural flow.

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